Hi! I’m Libby, a NYC-based growth & marketing consultant

Say goodbye to chaos

If you are unsure where to focus your marketing efforts, I can help.

I’m a marketing partner to early-stage startups setting up their growth fundamentals and to scaling companies needing to evolve their growth strategy.

As a full-time marketing leader, I’ve grown customer bases from 0 to 50k and 500k to 1.5M. As an advisor & fractional leader, I’ve worked with clients of various sizes to implement & improve their marketing-led growth engines.

Who I am

For 12+ years, I have fueled my insatiable appetite to try & learn new things by working across several categories, business models, and audiences. I’m an operator at heart who ended up with a career in marketing based on my ability to balance art & science. A coworker once described me as “a marketer with an engineer’s brain.”
Read more about me.

What I help with

I help startups create a marketing-led growth engine that drives results.
You may need me if one or more of these problems sound familiar to you:

🚦 The Getting Started Problem

You have a brand book, a product & some early customers and are ready to hit the gas on growth. But you’re overwhelmed by options - what channels to pick, what messages to focus on, and who to hire to execute.

🚰 The Kitchen Sink Problem

Your team throws everything but the kitchen sink at growth and isn’t sure which actions drive outcomes. You are looking for a clear playbook to help you drive repeatable growth.

📉 The Diminishing Returns Problem

The channel(s) that have worked in the past are degrading. Your first-mover advantage is waning & competition is heating up. You’re looking for a way to diversify your growth playbook & drive compounding results.

How we work together

I work with passionate, collaborative teams to accelerate growth. Once we start working together, it will feel like I’m a part of your team because I am.

Fractional Leader

For startups with 4+ marketers

I embed into your organization and provide senior-level marketing leadership, working within your team ~3 days per week.

Player/Coach

For startups with 0-3 marketers

I support both strategy & execution, taking on specific projects to run on my own and directing the team's day-to-day work.

Coach

For leaders on a small budget

I take you through a series of structured workshops to set a marketing strategy, build a content & experiment roadmap & help you hire the right agency or employee.

Project Owner

For startups with a discrete objective

I execute a strategic project for you based on a set of agreed-upon deliverables & timeline.

"Libby consistently demonstrated exceptional strategic thinking, coupled with a remarkable sense of agency and an unparalleled ability to execute. Libby is truly the ultimate 'barrel' – that rare person who can seamlessly take an idea from inception to flawless execution, making her an invaluable advisor to companies of any stripe. "

-Gokul Rajaram, CEO
"Libby is a star. As the founder and CEO of two venture-backed start-ups, she is one of the most exceptional people I have ever worked with. She is a unique blend of analytical and creative, strategic and operational. She helped us to focus on the key questions that actually matter for growth and executed flawlessly on-time and on-budget."

- Brynn Putnam, Founder & CEO
"Libby stepped in to cover an employee leave as our VP Integrated Marketing. During this time she played multiple roles including leader for her team, subject matter expert for her peers and advisor for me, the CRO. Her reservoir of experiences are vast and her context switching exceptional."

-Brian Donato, Chief Revenue Officer
"Libby is the rock star of rock stars! I have worked with her at two separate companies and can enthusiastically endorse her in all respects. She is incredibly smart, deeply thoughtful, strategic and operational and a beautiful human being that can connect with others. Please do not spend another moment thinking and make the smart move to hire her. She will drive significant value within your business."

-Jon Gaunt, President
“We have an incredibly complex product that needs to tell a simple story to the manufacturing world. Libby jumped right in and made significant improvements in every area including our sales collateral, talk tracks, and website. Professional, smart, experienced, and effective. We look forward to continuing to work with Libby.”

– Joe Onderko, SVP Revenue
“Libby is wonderful to work with and is an invaluable asset to any team. She brings a unique mix of marketing expertise, analytical skills, and creativity to tackle complex problems and articulate a compelling direction."

- Natalie Young, SVP of Marketing
"Libby's work was instrumental in developing our growth strategy, bringing clarity, insight and experience to help us focus on the things that really matter. She brought the team along on the journey, engaging and inspiring stakeholders across the organization."

- William Newton, President & MD
“When we started working with Libby, we had no idea it would change the company’s trajectory! She helped us become a truly data-driven growth org, supporting with process, trainings, tools, and more. Now, we are hyper-focused on impact and making bigger waves than ever.”

- Cynthia Plotch, Co-Founder & CEO
"Libby has been an invaluable mentor for me, instrumental in shaping our strategic marketing direction for 2024. With her guidance and technical skills, I was able to crystallize my plethora of ideas into a coherent plan that was successfully present"

-Kendall Stempel, Head of Marketing

My philosophy

Great marketing is thoughtful, intentional & takes time to bring to life, which can sometimes feel at odds with a startup's fast-paced, constantly changing environment. But startups that slow down first to go fast later are the ones that win.

My training is in big-picture strategy & analytics, but I’ve lived in amorphous startups for the last eight years, where trial & error, brute force effort, & perseverance are the game's name. I bring the best of these worlds together to avoid mistaking motion for progress.

My approach is to help you develop conviction in your marketing foundation by grounding the work in a deep understanding of what your customers care about, think about, and dream about and why they care about what you’re building. This foundation serves as a springboard for new channels & iterative experimentation that unlocks predictable growth.

Ready? Let’s begin

I give clients my dedicated focus and make their priorities my priorities, so I’m only able to take on a few projects each year. If you think there’s something great to be made together, feel free to drop me a line.

Get in touch